Soft Data is a creative consulting  +  coaching platform by me, Laura Sullivan Cassidy. I work with people at various stages of their lives—including at the end of their lives.


DRawing on a diverse but meaningful background in magazine Journalism, brand strategy, grief support, end-of-life care, and multimedia art, I help you get closer to where (or who, or what) you want to be. In any one session and over time with any particular client, I might act as a creative director, a strategist, an editor, a ghost writer, a sounding board, a witness, a reflector, a truth teller, or a possibility expander.